She added she has seen markdowns during the holiday season on competitors' shoes — but not Nike's. North America is a key market for Nike, as almost half … Up until 2015, Nike led with a 86.2 billion market share, a far cry from adidas’ 17.1 billion. Check Technavio’s Global Footwear Market Report 2019-2023 for more market insights related to the Nike market share. Also, growing fashion consciousness and innovation in product designs are some other factors driving the growth of the market. • Trends • Nike Revenue by Geographic Region • Company-owned Retail Stores Increase Profit Margin • Nike's Large Size Reduces Advertising Expenses • Movement Towards Low-performance Footwear • Global Market Slowdown • Growth of China and Other Emerging Markets Leads to More Sales Source: NKE 2008 10-K, Item 6, pg. Learn more about their battle for both supremacy and market share. Nike has a higher global revenue than its main competitors, Adidas and Puma, put together. APPAREL segment revenue, grew faster, than total compay revenues, at 4.65 %, but underperformed its competitors within this segment. Nike’s sales force is the most professional and has the greatest knowledge of the products compared to its competitors. What sort of marketing strategy has Nike used to achieve and maintain this level of market dominance?. Nike reported better-than-expected first quarter earnings with net income of $1.52 billion, or 95 cents per share, compared to $1.37 billion, or 86 cents per share, one year ago. and consumer price/value; The company’s revenue has grown from $28 billion to $39 billion over the past five years, and its market share in the athletic footwear market has grown from 22% to 27% over the same period. While it helped increase the company’s revenues, competitors were tapping on the boom in aerobic exercise, which Nike failed to consider. The U.S. is the key revenue contributor to the regional market, which can be attributed to high enthusiasm among the citizens for sports, fitness, and adventure activities, such as aerobics, hiking, training, and trail running. That number puts Adidas at number two behind Nike, which holds about 44% market share in the region, down from 60% in 2014. Consumers like Nike’s innovative new products and are willing to pay a higher price than its competitors. EQUIPMENT & OTHER segment, revenue fell by. It is why innovation is a core focus for Nike and its rivals like Adidas and Under Armour. The size of their investment in R&D is much larger. In-depth market analysis such as Porter’s five force model, and comprehensive competitive landscape including detailed profiles of top companies are also included in the report. In 2016, it held 50.8 per cent of the U.S. retail brand footwear market, while Adidas improved its share to 7.4 per cent. According to the latest market analysis from Technavio, the global footwear market size will grow by USD 40.4 billion from 2019 to 2023, accelerating at a CAGR of over 2% during the forecast period. As of 2020, Nike is one of the leading brands in the lifestyle and retail sector. In terms of revenue, North America is holding approximately 33% of the global footwear market share. Nike's main competitors include Anta, lululemon athletica, VF Corporation, Adidas, Reebok, ASICS, FILA, Puma, Under Armour, Skechers and New Balance. Globally, if Nike is in an emerging market, or a new market, it distributes its product through a third party. Two years later, adidas saw a resurgence – some even called it a revival. Adidas appears to … Nike's main competitors include Anta, lululemon athletica, VF Corporation, Adidas, Reebok, ASICS, FILA, Puma, Under Armour, Skechers and New Balance. With its advanced footwear innovations and well-established global sales network, Nike is expected to continue to hold the largest market share in the global footwear market over the next five years. Suggested Read: Top 10 Shoe Companies in the World 2019. Copyright © 2007-2020 Infiniti Research Limited. Sports shoes are increasingly becoming an essential fashion accessory among global consumers and the sports shoes market is witnessing demand for trendy and comfortable footwear among all age groups. Nike… Nike and Olympics. effective distribution of products, with attractive merchandising and presentation The Competitors page allows you to view information for other symbols found in the same sector. (By comparison, Adidas’ market cap is $55 billion, and Under Armour’s is $10 billion.) *Market share is not actual measurement, only performance comparison of companies which report and operate within the same segment. Nike's revenues and prestige have rocketed in the past five years. Nike also maintains a significant lead in revenue, with $32.4 billion in annual sales in fiscal 2016, compared to about US$20.6 billion for Adidas. Nike is regaining market share it lost to rival Adidas, Widlitz said. The companies battle each year for consumers and market share, as well as spend millions in research and development to better their products. our brands and use our products; and active engagement through sponsored sporting Important aspects of competition in this industry are: Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%! It is why innovation is a core focus for Nike and its rivals like Adidas and Under Armour. Nike’s North American position is about as dominant as they come. Market leader Nike, with 46 percent of the athletic footwear market and a third of the sports apparel sales, far outpaces its competitors with a combined $8.9 billion sales so far this year. Both Nike and Adidas, the two leading sportswear and athleisure brands in the world, have carved out an impressive market share in the increasingly competitive apparel industry. constitute significant risk factors in our operations. Nike and Olympics. Click Above to Watch Nike Advertisement - What Will They Say About You Nike Co-brands with Various Sports. Find the latest Nike, Inc. (NKE) stock quote, history, news and other vital information to help you with your stock trading and investing. This year, in the United States footwear market alone, Nike's sales are likely to exceed Reebok's - $1.25 billion compared with $1.21 billion, said Heidi Steinberg, an analyst at Salomon Brothers. Nike has always been at the leading edge of innovation, technology development and cutting-edge marketing campaigns that help them surpass all the other footwear brands in the world in terms of popularity and sales. Its other major international divisions, Asia P… Nike’s market share stands at about 27.4% in 2019, ahead of its industry rivals Adidas and ASICS, making Nike the world’s largest company in the global footwear market. the markets for athletic and leisure footwear and apparel, and athletic equipment, In the table, you'll find all the components (individual stock symbols) found in that sector, ranking them by their Weighted Alpha (a rating of growth patterns in a one-year period). In depth view into Nike Market Cap including historical data from 1980, charts, stats and industry comps. number of vertical retailers such as lululemon athletica and Uniqlo. the world. But because international markets provide more than 60% of Nike's revenue -- compared to only 24% for Under Armour -- Nike has weathered the domestic storm better than its smaller rival. The Competitors page allows you to view information for other symbols found in the same sector. SWOT Analysis is a proven management framework which enables a brand like Nike to benchmark its business & performance as compared to the competitors and industry. The report contains detailed market trends, market drivers, market challenges and key opportunities. All Rights Reserved. There is a strong increase in the demand of sports and active shoes in the global market, mainly driven by the changing lifestyles and rising awareness about health concerns. Nike recently announced its financial results for Q3 2019, which reported revenue of USD 9.6 billion in Q3 2019, representing a 7% increasing from USD 9 billion in the year-ago period. Nike is regaining market share it lost to rival Adidas, Widlitz said. Nike has enjoyed strong growth in the greater China market, where sales rose 35% in the fourth quarter year over year. However, compared to Under Armour, both Nike and Adidas are more aggressive for growth and expansion. Two years later, adidas saw a resurgence – some even called it a revival. Nike did say it repurchased 9.8 million shares, worth $754 million, during the quarter. Nike, Reebok and Adidas feature premium athletic apparel designed to enhance the performance of athletes in all the major sports. In 2016, it held 50.8 per cent of the U.S. retail brand footwear market, while Adidas improved its share to 7.4 per cent. According to the Interbrand Top 100 Global Brand Report for 2017, Nike was number 18 on the list, compared to Adidas at 55. Nike, Reebok and Adidas feature premium athletic apparel designed to enhance the performance of athletes in all the major sports. (Revenue and Income for Trailing 12 Months, in Millions of $, except Employees), CSIMarket Company, Sector, Industry, Market Analysis, Stock Quotes, Earnings, Economy, News and Research. With revenue growth of 8.98 % within FOOTWEAR segment, Nike Inc achieved improvement in market share, within FOOTWEAR segment to approximate 51.88 %. Learn more about their battle for both supremacy and market share. In terms of market share, Nike's biggest competitors are Adidas and Under Armour. Nike also maintains a significant lead in revenue, with $32.4 billion in annual sales in fiscal 2016, compared to about US$20.6 billion for Adidas. marketing and promotion; customer support and service; identification with prominent In the table, you'll find all the components (individual stock symbols) found in that sector, ranking them by their Weighted Alpha (a rating of growth patterns in a one-year period). One of the biggest competitive pressures that Nike faces is the placement of their stores. Take a look at Technavio’s Footwear Market Research Library and download your free sample report today. Rising competition is hampering Nike’s market share Nike is the world’s largest athletic footwear and apparel company. 23. Nike Market Share in 2019: World’s Largest Shoe Company, Athletic Footwear: Top 14 Vendors in the USA, Top 3 Trends That Are Changing the Game for the Sports Footwear Market, Top 15 Sports Shoes Brands in the US Athletic Footwear Market 2019. Nike’s market share stands at about 27.4% in 2019, ahead of its industry rivals Adidas and ASICS, making Nike the world’s largest company in the global footwear market. Data . ... which will turn up the heat on the competition with Nike. This is due to rising sales of footwear in countries like China and India. Nike reported better-than-expected first quarter earnings with net income of $1.52 billion, or 95 cents per share, compared to $1.37 billion, or 86 cents per share, one year ago. However, compared to Under Armour, both Nike and Adidas are more aggressive for growth and expansion. athletic and leisure footwear, apparel, and equipment, including adidas, V.F. This makes sense, because Nike is the far more profitable business, with an operating margin of 12.2% over the past 12 months, compared to only 3.3% for Under Armour. Nike’s market share stands at about 27.4% in 2019, ahead of its industry rivals Adidas and ASICS, making Nike the world’s largest company in the global footwear market. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Other competitors include Puma, Skechers, Anta and Li Ning. There is an evident gap in growth rate between adi-armour and Nike, a clear sign that Nike is losing some market share to these competitors. Nike’s sales force is divided into footwear and apparel and the teams are assigned specifically to accounts. The companies battle each year for consumers and market share, as well as spend millions in research and development to better their products. How Nike's and Starbucks' Global Strategies Keep Them Ahead of Competitors Both of these companies have seen major growth in international markets, … Nike was criticized for not being an Olympic sponsor in 1996, but investing in sponsorships of athletes and a Nike Centre right outside the athletic village, which upset competitors like Adidas who spent over 50 million dollars to become an official sponsor. • Trends • Nike Revenue by Geographic Region • Company-owned Retail Stores Increase Profit Margin • Nike's Large Size Reduces Advertising Expenses • Movement Towards Low-performance Footwear • Global Market Slowdown • Growth of China and Other Emerging Markets Leads to More Sales Source: NKE 2008 10-K, Item 6, pg. Watch your inbox for an email from us with more information. Meanwhile, competitors Adidas and Under Armour have just $1.8 billion and $283.6 million in … ... it would make sense to compare companies that have a similar market capitalization because factors like market share, economies of scale, and business models would also be similar. Compare Nike to its competitors by revenue, employee growth and other metrics at Craft. Nike is the global market leader, but it faces increasing competition in Europe and China. Thanks to the iconic Superstar and NMD line, paired with buzzworthy endorsements with the likes of Kanye West, the … Escalating sports activities, adoption of western culture, and availability of cost-efficient footwear products are some of the driving factors for the growth of the footwear market in the Asia Pacific. Nike was criticized for not being an Olympic sponsor in 1996, but investing in sponsorships of athletes and a Nike Centre right outside the athletic village, which upset competitors like Adidas who spent over 50 million dollars to become an official sponsor. The region is projected to continue to lead the market over the forecast period. Nike’s sales force is the most professional and has the greatest knowledge of the products compared to its competitors. Submitted By JavaScript chart by amCharts 3.21.13. While Nike is still the industry leader in terms of sales, Adidas is the most profitable, with a gross profit margin close to 52.08%, compared to 44.70% for Nike. The Asia Pacific is accounting approximately 29% of the total market share, but the region is expected to witness the fastest growth rate over the next five years, contributing about 42% of the global footwear market growth from 2019 to 2022. Nike is the global market leader, but it faces increasing competition in Europe and China. Notably, the growing share of the higher-priced direct-to-consumer business and innovation supports Nike’s pricing power. Globally, if Nike is in an emerging market, or a new market, it distributes its product through a third party. It’s safe to say Nike’s at the top of its game right now. We also compete with a at retail, both in store and online. To regain its market share, it introduced Air Max in 1987, a new model of athletic shoes where two interdependent compressed air-filled bags that act as shock absorbers could be inserted. Other factors such as the variety of products, rising population, and increase in disposable income are contributing to the growth of the footwear market over the recent years. Rising competition is hampering Nike’s market share It has trailing 12-month sales of $32.3 billion. With annual footwear sales of about USD 23 billion, Nike is still the world’s largest footwear manufacturer, and its leading position in the global footwear market is expected to continue through 2022. MARKET SHARE: Nike Inc : NKE: Total : 181.59 %: 172.84 %: 30.18 %: V F Corporation: … Investing in R&D has helped gain a large market share and the popularity of Nike products has also grown. competition and the rapid changes in technology and consumer preferences in Nike’s latest digital products SNKRS (sneakers) app and Nike Fit app have proved to be beneficial for the company this year as it helped grow their online sales of footwear products across the world. The shoe and athletic apparel market is dominated by three major companies. Such increasing demand for athletic and active footwear globally has significantly boosted the market share of several top sports shoe companies, including Nike, Adidas, Asics, and New Balance. This market research report provides the latest market size and market development for major market segments in terms of product types and regional market landscape. The intense The size of their investment in R&D is much larger. sports equipment companies, and large companies having diversified lines of Under Armour has been stealing market share in apparel sales for months from its older German rival and even from Nike, according to Sterne Agee. on a worldwide basis. Other competitors include Puma, Skechers, Anta and Li Ning. Scale is important for a behemoth like Nike, which now has a market cap of nearly $144 billion; in comparison, Adidas has a market cap of $53 billion while Under Armour’s is at $8.5 billion. Investing in R&D has helped gain a large market share and the popularity of Nike products has also grown. A Project Report on A COMPARATIVE MARKET STUDY: NIKE VS ADIDAS. In terms of market share, Nike's biggest competitors are Adidas and Under Armour. Nonetheless, the gap is narrowing and Nike … product quality; performance and reliability; new product innovation and development; Nike vs Adidas: Market Share . Market Share. It also includes an industry comparison table to see how your stock compares to its expanded industry, and … She added she has seen markdowns during the holiday season on competitors' shoes — but not Nike's. Though the sportswear company is soaring, it still trails industry giants like Nike and Adidas.Puma rakes in less than its competitors annually, but executives don't seem too worried. While Nike is still the industry leader in terms of sales, Adidas is the most profitable, with a gross profit margin close to 52.08%, compared to 44.70% for Nike. View the report featured in this article. ... which will turn up the heat on the competition with Nike. SWOT Analysis is a proven management framework which enables a brand like Nike to benchmark its business & performance as compared to the competitors and industry. Although Nike stock didn't suffer huge declines, it failed to play the leadership role it had earlier in the bull market. Nike has a higher global revenue than its main competitors, Adidas and Puma, put together. Nike is the giant of the industry. Sports shoes are increasingly becoming an essential fashion accessory among global consumers and the sports shoes market is witnessing demand for trendy and comfortable footwear among all age groups. NIKE is the largest seller of athletic footwear, apparel, and equipment in Nike’s sales force is divided into footwear and apparel and the teams are assigned specifically to accounts. This is the primary factor which has been driving the growth of the global footwear market. *Market share is not actual measurement, only performance comparison of companies which report and operate within the same segment. With its newly launched flagship products like Nike Air Max 270, ZoomX, React, and VaporMax, Nike is forecast to further strengthen its market share in the global footwear market over the near future. In comparison, Puma’s 2018 sales were 4.6 million euros ($5.1 billion), Adidas’s were 19.9 billion euros ($22 billion) and Nike’s reached more than $30 billion. athletic and leisure footwear companies, athletic and leisure apparel companies, This year, in the United States footwear market alone, Nike's sales are likely to exceed Reebok's - $1.25 billion compared with $1.21 billion, said Heidi Steinberg, an analyst at … and influential athletes, coaches, teams, colleges, and sports leagues who endorse This shows that Nike has a strong grip on its market share. Nike owns over 80% of the U.S.'s $2.6 Billion basketball market and its share is also growing year over year Adidas’ share of the market is only about 14% Adidas has a growing market share, but it remains to be seen whether it will grow at the cost of Nike, or other lesser brands. The athletic footwear, apparel, and equipment industry is highly competitive Today, Nike is reinventing itself for the digital era to become a retail tech company and many of its tactics are already appearing to be working. Both Nike and Under Armour have recently seen their sales dented by the bankruptcies of multiple sporting goods and footwear retailers in the United States. events and clinics; and Thanks to the iconic Superstar and NMD line, paired with buzzworthy endorsements with the likes of … In terms of regional market share, North America is expected to continue leading the global footwear market. Up until 2015, Nike led with a 86.2 billion market share, a far cry from adidas’ 17.1 billion. Nike currently has $4.2 billion in cash. As of 2020, Nike is one of the leading brands in the lifestyle and retail sector. Corp., Puma, Li Ning, and Under Armour, among others. Nike is not used to playing catchup, but Adidas is beating it in technology, innovation and style. Nike is the market leader in the athletic footwear industry with a 31 percent market share. It has trailing 12-month sales of $32.3 billion. Nike's revenues and prestige have rocketed in the past five years. Market capitalization is a defining factor when considering who is winning in the market. consumer connection and affinity for brands and products, developed through Nike Inc Market Share in overall company 47.14 Competitors Market Share 52.86. Free Stock Market News Feeds, Competition Segments Revenue Growth Rates, NKE's Stock Perfrormance relative to its Competitors. Adidas, Nike, and Under Armour are competitors in the lucrative market for athletic wear. We compete internationally with a significant number of Adidas brand sales in North America were up 25% in 2017, compared with 3% for Nike (). North America dominated the market with a revenue share of approximately 30.0% in 2017. Get instant access to Technavio’s latest research on this industry with a FREE sample from our report. Nike has an increasing stronghold over the global sports apparel market, beating its closest competitor Adidas by a wide margin in market share.. Euromonitor . Nike’s North American position is about as dominant as they come. Nike Inc achieved revenue growth of 13.91 % in overall company, and improved market share, to approximate 47.14 %. As of Thursday's market close, Nike shares are up more than 30 percent over the past 12 months. Click Above to Watch Nike Advertisement - What Will They Say About You Nike Co-brands with Various Sports. 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