#3. SWOT analysis of Adidas analyses the brand/company with its strengths, weaknesses, opportunities & threats. With the Annual Report 2019, adidas communicates financial and non-financial information in a combined publication. Adidas must play smart with the price of materials. We use cookies to ensure that we give you the best experience on our website. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available. While the brand is often associated with Hip Hop, it is also known for its innovations in the world of … Adidas Website: www.adidas-group.com Year Adidas was Founded: 1924 (as Dassler Brothers Shoe Factory) Adidas Founder: Adolf Dassler Adidas Headquarters: Herzogenaurach, Germany CEO: Kasper Rørsted Key Adidas Subsidiary: Reebok, Yeezy Adidas Statistics Number of Adidas … This full report is available in an annual industry report. Report 1:  Footwear Industry Report ( Adidas/Reebok/Yeezy, Asics, Burberry, Fila, New Balance, Nike, Puma, Sketchers, VF Corp/Vans and Wolverine). It is the single biggest growth opportunity for the adidas brand. adidas.com Competitive Analysis, Marketing Mix and Traffic - Alexa Log in Although it targets customers in the age group of 13-40 years but majority of its customers are of 15-30 years of age who hail from upper middle class or the luxury class of customers. The target market of the commercial are the fans of football and basketball. Adidas uses differentiated targeting strategy to target young adults, adults as well as children who have passion for fitness & sports. The numbers you quoted in your article would be 4.4% of the Adidas Portland location, which would be they’re actually over represented based on the local population. Since 2009, the revenues of these 3 firms in this category has risen by 49%. Adidas has a branded range male and female clothing, shoes or body-care and eyewear, which all 3 brands of Adidas: Performance, Originals and Style also provide products for this segment. They have a very active life full of sports events and different kinds of activities. Other sites include DisneyNews.us and VideoGamesStats.com. Employees from about 100 nations are working at our global HQ in Herzogenaurach, Germany – the ‘World of Sports’. In 2011, Statistics South Africa counted 2.1 million foreigners in total. 1. And the rise of counterfeit products dampers Adidas’ sales. Discover the best Adidas Yeezy shoes and see celebrities wearing sandals, sneakers, and boots from the fashion collaboration between the German sportswear brand Adidas and American designer Kanye West. The company is focused on targeting and strengthening its brand with the next generation of athletes in the 14- to 19-year-old age group. Especially compared to North American countries. Millennials are driving the push for sneaker sales, with the generation spending $21 billion in footwear in 2014. Mainly Adidas targets young consumers between 14 – 40 years of age group. 6. Corporate and Business Statistics and Fun Facts. At the end of 2008, 52% of our staff were employed in Europe (2007: 47%), 32% in the Americas (2007: 35%) and 16% in Asia … See note 33. – Source 7. The 2011 South African census was the last held and the next will be in 2021.. Adidas Group 89. was the predecessor company of Adidas.After the World War II the two brothers had a rival, the company dissolved and Rudi Dassler established PUMA and Adi Dassler, renamed the Gebtuder Dassler Shuhfabrik to Adidas (combination of his first and last name). Demographic segmentation refers to dividing the market into groups based on demographic variables, such as sex and age, which this method has long been used in clothing market. The Adidas CEO says the sportswear sector is more crisis-resistant than most. However, reports [specify] suggest that is an underestimation. Director of Marketing by day and I run this little site at night. Adidas uses different types of segmentation to break a bigger market into small customer groups. Cookies and Matomo also help us understand how our site is being used. We use cookies to improve your experience on our site. Around the world we employ over 59,000 people. These concepts enable our employees to perform at their best, day in and day out, and to optimally balance their working and private lives. The article also covers top Adidas competitors and includes Adidas target market, segmentation, positioning & Unique Selling Proposition (USP). The population of South Africa is about 58.8 million people of diverse origins, cultures, languages, and religions. Some of the data in industry reports include: I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. adidas LDN: The Most Digital adidas Store to Date, Group Management Report – Financial Review, Statement of Financial Position and Statement of Cash Flows, Financial Statements and Management Report of adidas AG, Disclosures persuant to German Commercial Code, Consolidated Statement of Financial Position, Consolidated Statement of Comprehensive Income, Consolidated Statement of Changes in Equity, 02 » Summary of Significant Accounting Policies, 04 » First-Time Consolidation/Disposal of Subsidiaries as well as Assets and Liabilities, Notes to the Consolidated Statement of Financial Position, 14 » Trademarks and other Intangible Assets, 24 » Other Non-Current Financial Liabilities, Notes to the Consolidated Income Statement, 40 » Other Financial Commitments and Contingencies, 43 » Information relating to the German Corporate Governance Code, nexxar - digital reporting evolved - Online Report, © adidas Group | Last update: March 11, 2020. On a full-time equivalent basis, our company had 53,218 employees (thereof 7,033 adidas AG) on December 31, 2019 (2018: 49,563 ). Adidas Originals is a line of casual sports apparel and is the heritage line of the Adidas brand. To get your copy of the report, click on the button below to purchase it. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. The term demographics is often used erroneously for demography, the study of human population and its structure and change. The company is focused on targeting and strengthening its brand with the next generation of athletes in the 14- to 19-year-old age group. During the end of WWII, an Adidas shoe factory was used to produce the “Panzerschreck” anti-tank weapon.– Source 8. • Nike targets households and teens that have a particular desire to look athletic and fashionable at the same time. Adidas mainly focus on demographic and psychographic segmentation. Adidas manufactures products in China because they’re labor intensive with low cost for creation. adidas has its roots in Germany but we are a truly global company. On December 31, 2019, the company had 59,533 employees (2018: 57,016). The company's clothing and shoe designs typically feature three parallel bars. We also inaugurated new buildings with modern working concepts at our key locations. But they face continuous challenges when importing/exporting goods. The report provides a comprehensive overview of the financial, environmental and social performance of adidas in the 2019 financial year. Their age is from 13-22 who like to be trendy and look for their appearances. On December 31, 2008, the adidas Group had 38,982 employees, which represents an increase of 24% versus 31,344 in the previous year. The iconic black and white pattern of Soccer balls is originally based on the look of a satellite, the Telstar. Adidas is a major German based sports apparel manufacturer and parent company of the Adidas group, which consists of the Reebok Sportswear Company, Adidas Golf Company and Rockport. In total, the global market share for Nike is expected to be over 27% by 2020. Here’s where we’re at today in our headquarters in Herzogenaurach, Germany: 0 German; 0 British GB; 0 Indian; 0 … This development is primarily related to new employees in adidas and Reebok own retail, mainly on a part-time basis. Best known for its Boost sneaker line, which GQ named the most influential sneakers of 2016, Adidas Yeezy shoes are some of the most counterfeited models in the world. Here are a few of the most interesting Adidas statistics and facts I was able to dig up. As detailed in its strategic positioning statement, Adidas' strongest consumer market is with the 20- to 29-year-old age group who are athletes or are passionate about sports. Image credit: en.wikipedia.org. 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