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Digital Marketing

Digital Marketing Services create awareness, sales and increased profits for every penny you spend. Utilizing online channels to boost your business does not end with putting up a website and expecting customers to find their own way to it and come to you for business.

 

We at Nichi-In offer various digital marketing services starting from Search Engine Marketing, Website Design to Social Media Email Marketing. Our expert digital marketing services effectively promote your business, products and services online, greatly enabling successful completion of your goals followed by good profits. We assist in solving digital challenges and delivering measurable ROI.

 

Our unique Digital Marketing Services answer all your business queries!

 

1. Market Research – As far as cross-channel digital marketing services go, it all starts with understanding organization’s customers. Our research team uses proprietary and third-party data to provide deep insights into organization’s customers that drive results.

 

2. Strategy and Planning – From evaluating the brand’s strengths and weaknesses to combining digital marketing tactics to create large-scale programs, Nichi-In offers a full suite of strategy and planning services to build connected brands.

 

3. Media Planning – Identify individuals with intent, reach them across paid, owned and earned media and then measure, optimize and repeat. Nichi-In helps in making decision on selecting the right media to promote the business.

 

4. Analytics – Analyse big data generated by social media network, websites and other third party analytic tools to create appropriate dashboard that helps in decision making

 

5. Search Engine Optimization – SEO – On Page, Off Page activities

 

6. Search Engine Marketing – Paid advertisement on search engines, social media networks and other third party networks

 

7. Social Media Marketing – Optimization and marketing strategies of Web 2.0 – WordPress, Facebook, LinkedIn, YouTube, Google+, Twitter etc.

 

8. Email Marketing – Retain the potential visitors of website for future business opportunities, Website revisit notifications, Email open tracking, Email link click tracking, Topic, Target Audience, Database, Promotion Method etc.

 

9. Mobile Marketing – The mobile ecosystem is complex and constantly evolving. Navigate it with a whole spectrum of Mobile marketing services, including strategy, App development, Analytics and more

 

10. Content Creation and Management – Creating massive amounts of branded content in real time to help brands deliver custom content that surprises and delights customers exactly when and where they want it

 

11. Creative and Experience Design – To build a connected brand, there is need of informed view of customers’ desires, motivations and branded experiences that inspire and engage the customers.

 

12. Measurement & Analytics – Measure cross-channel campaign performance in real time, turn data into insights and prove to higher-ups

 

13. Reputation Management – Search for online negative & bad reviews, strategic plan on managing online reputation of company, clear negatives, control reputation, enhance images online, monitor name online, bad reviews

 

14. ROI Analysis – Analysis on Investment and Returns

 

15. Website Design & Development – Development of Desktop, Mobile websites and Web Apps with responsive design

We are adept in digital marketing services. You can entrust us the task of planning and implementing digital media strategy for your business.

 


Case Study

 

Client: Betluck:

BETLUCK – http://www.betluck.co.uk is a popular Online Casino portal targeted for UK players which offers wide assortment of the best gambling games online. This casino site helps casino players to find their favorite online casino games amongst Jackpot games, Table games, Slots games, Video poker and all other popular games to play and earn online. 

 

bet-luck

There is an another site called Betluck fansite http://www.betluck-online-casino.com which provides information regarding Registration & Payment methods, Knowledge to create banking accounts and ofcourse to enjoy the real gaming experience

 

 

Objective:

  1. 1. Increase Online Visibility
  2. 2. Brand Awareness
  3. 3. Leads generation – Registration

Insights

Nichi-In has taken the responsibility of increasing the visibility of website and creating the brand awareness of Betluck online casino website through online marketing. 

 

By understanding the challenges of gambling promotion online, Nichi-In has completely analyzed and generated the reports on Website, Target goals, Visitors, Target audience and other relevant factors in detail. After completion of in-depth analysis, Nichi-In has realised that from existing flash based game site, it would be difficult to increase the online visibility as all search engines prefer content presence in the website, which is must to promote the website effectively.

 

By considering all issues related to online presence, Nichi-In proposed an idea to Betluck to go with new domain concept called FANSITE, which provides complete knowledge and information about all games that can be played on Betluck main site. And the plan was to redirect the visitors to main parent site.

 

Strategy

Nichi-In planned to promote the website in different promotional ways as described below.

  1. 1. Design and Develop the complete website according to SEO standards
  2. 2. Get best business keywords on Google to increase the traffic of the website through SEO for the website
  3. 3. Spread viral and oral promotion of website and increase the brand awareness of website through SMO & SMM techniques
  4. 4. Get quick and effective business to the website with appropriate tracking of conversion and ROI through PPC

Results

After various promotions, we analysed the statistics of website performance to calculate the ROI. The details are mentioned below.

 

3 months – Aug 1, 2013 to Oct 31, 2013

Social Traffic

Visits

8,708

Organic Search

1,955

YouTube

54.55%

New Visits

5,598

Direct

1,586

Facebook

43.99%

Unique Visitors

5,731

(Other)

1,471

Others

2.06%

Page Views

31,192

Referral

1,384

   

Avg. Time Duration

00:03:29

Paid Search

1,350

   

Bounce Rate

45%

Display & Social

692

   

 

3 months – Aug 1, 2013 to Oct 31, 2013 – Registrations or Leads

Traffic Source

Leads before promotions

After Promotions

Leads

Converted

Organic

0

437

147

Referral

0

328

32

Direct

0

331

84

Paid

0

136

52

Total

0

1232

315

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