Digital Marketing Services create awareness, sales and increased profits for every penny you spend. Utilizing online channels to boost your business does not end with putting up a website and expecting customers to find their own way to it and come to you for business.
We at Nichi-In offer various digital marketing services starting from Search Engine Marketing, Website Design to Social Media Email Marketing. Our expert digital marketing services effectively promote your business, products and services online, greatly enabling successful completion of your goals followed by good profits. We assist in solving digital challenges and delivering measurable ROI.
We are adept in digital marketing services. You can entrust us the task of planning and implementing digital media strategy for your business.
Client: Betluck:
BETLUCK – http://www.betluck.co.uk is a popular Online Casino portal targeted for UK players which offers wide assortment of the best gambling games online. This casino site helps casino players to find their favorite online casino games amongst Jackpot games, Table games, Slots games, Video poker and all other popular games to play and earn online.
There is an another site called Betluck fansite http://www.betluck-online-casino.com which provides information regarding Registration & Payment methods, Knowledge to create banking accounts and ofcourse to enjoy the real gaming experience
Objective:
Insights
Nichi-In has taken the responsibility of increasing the visibility of website and creating the brand awareness of Betluck online casino website through online marketing.
By understanding the challenges of gambling promotion online, Nichi-In has completely analyzed and generated the reports on Website, Target goals, Visitors, Target audience and other relevant factors in detail. After completion of in-depth analysis, Nichi-In has realised that from existing flash based game site, it would be difficult to increase the online visibility as all search engines prefer content presence in the website, which is must to promote the website effectively.
By considering all issues related to online presence, Nichi-In proposed an idea to Betluck to go with new domain concept called FANSITE, which provides complete knowledge and information about all games that can be played on Betluck main site. And the plan was to redirect the visitors to main parent site.
Strategy
Nichi-In planned to promote the website in different promotional ways as described below.
Results
After various promotions, we analysed the statistics of website performance to calculate the ROI. The details are mentioned below.
3 months – Aug 1, 2013 to Oct 31, 2013 |
Social Traffic |
||||
Visits |
8,708 |
Organic Search |
1,955 |
YouTube |
54.55% |
New Visits |
5,598 |
Direct |
1,586 |
|
43.99% |
Unique Visitors |
5,731 |
(Other) |
1,471 |
Others |
2.06% |
Page Views |
31,192 |
Referral |
1,384 |
||
Avg. Time Duration |
00:03:29 |
Paid Search |
1,350 |
||
Bounce Rate |
45% |
Display & Social |
692 |
3 months – Aug 1, 2013 to Oct 31, 2013 – Registrations or Leads |
|||
Traffic Source |
Leads before promotions |
After Promotions |
|
Leads |
Converted |
||
Organic |
0 |
437 |
147 |
Referral |
0 |
328 |
32 |
Direct |
0 |
331 |
84 |
Paid |
0 |
136 |
52 |
Total |
0 |
1232 |
315 |